Wednesday, February 18, 2009

Week 1 - Chivas USA

Admittedly, I had been forewarned that it's nigh on impossible to survive in LA without a car, but I was adamant.

I only had to get to the Home Depot Center (the stadium, not the store). I could get there and back no trouble.....

For the most part, I was right - it took two hours by bus to get to the stadium, so I was there in time to see the end of a Chivas USA training session.

When I arrived, a mixture of youth team players and trialists were playing a pre-season practice match against local team Dominguez Hills. Former Hearts midfielder Fernando Screpis was one of the trialists for Chivas, whose first team players had a day off.

David Lindholm, the communications co-ordinator for Chivas, talked me through some of their history - formed in 2005 as a branch of the Mexican side Chivas Guadalajara, and with a strong emphasis on maintaining a strong Mexican core. And for a team that is barely four years old, an average attendance at the Home Depot Center (they share it with bitter rivals LA Galaxy) of 15-17 thousand is mighty impressive.

Interestingly, David told me that Chivas previously targetted their marketing towards families, but that the twenty-something professional is now the desired audience. Something to look out for in future, possibly.

I will soon be speaking with one of the Ultras supporters for the Chivas, John Sandate. John has already told me, in no uncertain terms, what he thinks of David Beckham & the Galaxy - but I will save that for next time.

1 comment:

  1. 100% Authentic quality gurrantee,3 days free shipping.

    World cup soccer jerseys is coming, hot sell soccer jerseys recently.

    we are the wholesale jersey company from china, mainly selling nfl jerseys,
    mlb jerseys, and cheap soccer jerseys.

    all our jerseys are made in embroidered. and top good quality. nowdays, we have so many customers doing
    wholesale nfl jerseys, wholesale soccer jerseys
    wholesale mlb jerseys from us, especialy for the orders in usa, uk, australia, canada, and another euro countries.

    wecome for retail orders and wholesale orders of cheap nfl jerseys
    cheap mlb jerseys, 2010 new nfl jerseys hot sell.
    2010 new nfl jerseys
    we believe we are your best choice.

    hey, do u want to have a straightening hair style?

    why are u hestitate!!

    come to our website to buy cheap ghd, ghd hair straighteners online.

    we are special ghd website for ghd purple,
    ghd straighteners.

    welcome for wholesale ghd orders online. yours satisfied is our honor.

    cheap ghd,
    cheap ghd hair straighteners here, get much discount ghd. surprise so much.

    please chlick here to our website.